This powerful Vitamin C serum imparts dramatic firming benefits with an exclusive blend of potent pro-collagen plant peptides.


Proven results:  In just 7 days, 100% of clinical test participants demonstrated significantly increased hydration and 85% showed significant decrease in wrinkle depth.

    • Clinical Results

      In just 7 days, participants showed significant decrease in wrinkle depth.

    • Fair Trade and Ethical Sourcing

      We pay a fair price for superior plant ingredients and source them exclusively from our farm partners and trusted ingredient suppliers.

    • Clinical Results

      In just 7 days, participants showed significant improvement in firmness.

    • Animal Testing

      We do not test our ingredients or formulas on animals.

  • Who it's for
  • Why it's different
  • How to use
  • Ingredients

Advanced Firming Concentrate is perfect for skin experiencing any of the following:

• Loss of youthful firmness
• Fine lines and wrinkles
• Sagging skin
• Crepiness and uneven texture

Advanced Firming Concentrate is Amala’s FIRST product to achieve proven firming and anti-wrinkle benefits in just 1 week.

Certified natural personal care

Step 1: Twice daily, warm a pearl-sized amount of Advanced Firming Concentrate on palms of hands to activate the concentrated plant ingredients.

Step 2: Tent hands gently over the nose and inhale to experience the aromatherapuetic essential oil blend. Then gently press Advanced Firming Concentrate into the skin, moving from the nose outwards to the ears, and from the center of forehead to the temples.

Step 3: Continue to press from the temples downwards to the jawline. Then use right hand to press cream into the left side of the neck and collarbone, and vice versa for the right side. Follow with Advanced Firming Complex.

Water (Aqua), Glycerin, Simmondsia Chinensis (Jojoba) Seed Oil*, Macadamia Ternifolia Seed Oil*, Squalane, Glyceryl Stearate Citrate, Cellulose, Persea Gratissima (Avocado) Oil*, Magnesium Ascorbyl Phosphate, Persea Gratissima (Avocado) Fruit Extract, Hydrolyzed Lepidium Meyenii Root*, Soy Isoflavones, Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract*, Euterpe Oleracea Pulp Powder*, Zinc PCA, Lactic Acid, Salix Alba (Willow) Bark Extract, Helianthus Annuus (Sunflower) Seed Oil*, Polyglyceryl-3 Stearate, Sodium Levulinate, Sodium Anisate, Hydrogenated Lecithin, Tocopherol, Xanthan Gum, Fragrance (Parfum)+, Vanilla Planifolia Fruit Extract*, Citrus Limon (Lemon) Peel Oil*, Rosa Damascena Flower Oil, Cananga Odorata Flower Oil*, Citrus Aurantium Bergamia (Bergamot) Peel Oil*, Maltodextrin, Lecithin, Alcohol*, Benzyl Benzoate+, Limonene+, Linalool+
*Ingredient produced by organic farming
+From 100% natural essential oils and extracts

Key Actives

  • Organic Cocoa Bean

    Organic Cocoa Bean Extract helps rebuild skin’s natural moisture barrier, protecting it from dehydration. It also restores elasticity and provides powerful antioxidant protection from free radical and environmental damage. Its anti-inflammatory properties help soothe skin and protect it from breakdown of collagen. The natural caffeine in Cocoa Bean Extract helps stimulate microcirculation for a rosy glow and optimal skin health.
  • Soy

    Soy improves firmness by helping to boost collagen and elastin synthesis and by strengthening skin’s inner structural matrix. It also hydrates and smoothes for velvety soft texture. Our Soy is never genetically modified.
  • Vitamin C

    Vitamin C is a powerful antioxidant to help fight free radical age damage for brighter, younger-looking skin. It also helps boost collagen synthesis and support skin repair for stronger, firmer skin.
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