Learn about:  Brand story | Name | Values

Our values are as important to us as what we put in each bottle.

We champion honesty and transparency as much as we do environmental and social responsibility. We are forthright and fair in every interaction with our customers, our farmers, our partners and each other.

Amala translates from Sanskrit as “most pure,” and reflects our commitment to both pure quality and pure intentions. We value your trust, and do everything we can to earn it and keep it.

 

There is nothing inauthentic about nature, and our intention is to mirror this authenticity in everything we do.

Honesty:

We believe strongly in transparency and traceability, and are forthright about product claims, clinical results, ingredients, production practices and packaging because we value your trust.

Authenticity:

There is nothing inauthentic about nature, and our intention is to mirror this authenticity in everything we do. Our products are what we say they are: Certified organic, and clinically proven to beautify the skin.

Environmental Regeneration:

Healthy ecosystems, water purity, natural habitats, biodiversity and wildlife are all impacted by human endeavors, and we strive to ensure that our actions have a positive impact on the earth and its inhabitants.

Social Responsibility:

We pay a higher fixed price for superior quality plant ingredients and reinvest 5% of our profits back in to our fair trade farm network. Collaboration with our expert growers helps preserve their traditional, organic farms and support their livelihoods.