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Amala. In Sanskrit, “most pure.” In Tibetan, “revered mother.” In Spanish, “love her.”

The ancient word Amala has many unique meanings, but it is the harmony of all of them that resonates most with us. We believe that if we love and respect the earth as we would our own mother, nature will give us everything we need to look and feel beautiful. We also believe that to create the world's most pure skincare products, we must conduct ourselves most purely.